The Palawan: World’s Best Island Travel and Trade Expo 2026 is set to take place on July 17–19, 2026, at Ayala Center Cebu.

 

After highly successful editions in Manila, the Expo now heads to Cebu—the country’s central hub for tourism and commerce. Strategically located in the heart of the Visayas, Cebu serves as a major gateway for both domestic and international travelers, making it the perfect stage to connect Palawan’s offerings to wider markets in the Philippines and beyond.

 

This landmark event celebrates Palawan’s global recognition as the “World’s Best Island”, shining a spotlight on its pristine natural wonders, rich biodiversity, and vibrant cultural heritage.

 

Organized by the Palawan Tourism Council in partnership with the Provincial Government of Palawan, with the strong support of the Department of Tourism and the Tourism Promotions Board, the Expo gathers leading travel agencies, airlines, hotels, resorts, tour operators, and Palawan’s finest local artisans—all offering exclusive packages, special deals, and once-in-a-lifetime opportunities for visitors and partners.

 

Beyond the showcase, the Expo will also feature high-level forums and exclusive B2B networking sessions—giving industry players, investors, and stakeholders first-hand access to insights, collaborations, and opportunities to co-create the future of tourism in Palawan and the Philippines.